College Football's Brave New World

Navigating the Changing Landscape

The Big 12 and AllState's Naming Rights Deal

The Big 12 Conference is poised to make history by potentially selling naming rights to insurance giant AllState. This groundbreaking move would solidify the conference's position at the forefront of college football's evolving revenue generation strategies.

SEC Commissioner's Balancing Act

SEC Commissioner Greg Sankey faces the delicate task of balancing his role as a statesman with the need to address the growing demand for player compensation. As the conference navigates this uncharted territory, Sankey's leadership will be crucial in shaping the future of the SEC.

Landmark Revenue-Sharing Settlement

A landmark settlement has been reached, paving the way for power conference schools to share revenue with players. This historic agreement represents a significant step towards addressing the long-standing issue of player compensation and ensuring a more equitable distribution of college football's vast financial resources.

Private Investment in College Athletics

Reports emerged earlier this month that private investment firms are eyeing college athletics as a potential investment opportunity. These firms aim to capitalize on the billion-dollar industry by providing funding and expertise to boost revenue and enhance the student-athlete experience.